I guess I wasn’t the only one watching the new music video for Lady Gaga and Beyonce’s single Telephone. In just twelve hours after its release, the video garnered half-a-million views… and I counted for at least seventeen of them.
Compared to my Wyoming ski-bum friends, my level of fanaticism for Lady Gaga is relatively high. But apparently it’s pretty average when compared to the rest of the American population. I say this because my blog somehow attracted an unprecedented 972 views on March 13, its hottest day ever, due to my recent post on National Lady Gaga Day. When Gaga’s video hit the web on march 7, Fans of Brands popped up in online searches for Lady Gaga, funneling hoards of viewers to my site. With my average of 35 views per day, I was shocked to see to 385 views on March 8th, then 534, 538, 568, 812, peaking at 972 on March 13th. After another week, the Gaga traffic has finally slowed, and I’m back to my normal level of daily hits.
All I have to say is: HOLY TELEPHONE, GAGA. I get the point of linking my blog posts to newsworthy topics, but after all this attention I wonder if it would it be worth ditching the social-media-meets-branding thing and turning my site into a straight-up Lady Gaga fanpage?
I’ll leave you, my 972 viewers, with this link to the Telephone video on MTV.com. The video totally blew my mind, and I know I contributed to its viral status when I texted, emailed, facebooked, and twittered to all of my networks and friends to stop whatever else they were doing to watch it for themselves. If you haven’t seen it yet, take a look and let me know if you think it’s worth the hype.